NORDEUS
Heart2Remind - a rewarding addition to the user acquisition mix.
Mobile gaming company best known for their highly popular cross-platform football management game ‘Top Eleven – Be a Football Manager'.
Nordeus has developed several world-class competitive games downloaded by millions of people around the globe.
Nordeus targets
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Challenge:
Engage and entice the Nordeus audience prior to the release of a new 3D match feature in their Top Eleven game.
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Objective:
Run the campaign for 7 days prior to the 3D feature launch and increase the return on ad spending, as well as the number of game re-installs.
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KPIs to track:
Return on Ad Spend and Cost Per Install.
HOW THEY DID IT
Nordeus used Heart2Remind to send out a tweet promoting their 3D Match feature, which included a call to action encouraging their audiences to like the tweet in order to receive future updates of the launch. In the next phase, a follow-up tweet was sent to opted-in users, reminding them to check out the new feature on the release date. The campaign was also optimized using Wise.blue’s bulk edit feature and the performance dashboard, which included real-time data from Nordeus’ mobile measurement partner.
PERFORMANCE
- Heart2Remind allowed Nordeus to build engagement with their audience and achieve their objectives, hitting ROAS targets and decreasing CPI.
- This played an instrumental role in the retargeting campaign with a new in-game update, which further increased Nordeus’ ROAS and decreased the CPI.
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- ROAS INCREASED
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- CPI DECREASED
Tech Talks 360:
Performance marketing in the gaming industry.
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