Why Is It Important To Test?
A/B testing is a crucial step in the performance marketing process. It helps marketers to compare campaigns with varying marketing content and determine which ones are the best-performing.With Wise.Blue’s A/B Testing, find out if one landing page has a 60% lower CPL or a 33% higher CTR than another.
Gather relevant data for impactful decision-making with A/B Testing
A/B Testing allows clients to experiment with different CTAs, visuals and headlines.
Test and identify the best performing ads and compare audiences to discover the most responsive customer groups.
No complex setups required
Apply the attributes of successful creatives to future iterations for continuous improvement
Clean audience groups for accurate results across different targeting options
Test assumptions to make decisions based on data
Decide and plan the concept for the A/B test. Test different Ads, CTAs, Titles, Targeting and let the data tell you which ones users prefer!
Set up each campaign, split the test budgets and review each campaign. Then, you let them run.
Review the results of each campaign. Which one performed better?
This is the most important step: take the learnings from the A/B Test and make the relevant changes and budget reallocations for your campaigns.
Interested In Improving Your Campaigns?
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Wise.Blue is designed for power users handling campaigns with multi-level complexity.
If you are looking for technology and executional support in order to improve your KPIs on Twitter, please apply via the form or contact us at firstname.lastname@example.org.
We look forward to working with you!