Advertise Your Fintech Brand on Twitter

Twitter is one of the most rewarding mediums for fintech

Twitter is home to more than 300 million global monthly users

227

million finance-related tweets from US audiences in the first half of 2021

2.6x

Twitter users are 2.6x more likely to use digital financial tools and services than non-Twitter users

54%

increase in tweets about finance in the UK last year

24

million finance-related tweets from UK audiences between 2021 and 2022

1.4x

  • Users are 1.4x more likely to use Twitter to learn about finance versus Instagram, LinkedIn, TikTok, Reddit, and Snapchat

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Achieve Results in the Fintech Market with Wise.blue

The Fintech industry is constantly growing. By the end of 2022, the value of the global fintech market is expected to reach $310 billion, and according to the Market Data Forecast, this figure will reach a value of about $324 billion by 2026. For fintech companies looking to capitalize on this growth, an investment in social media advertising is crucial, allowing brands to build relationships with customers and increase conversions. Twitter is one of the best platforms for this as an ever-growing market for fintech brands, with endless opportunities to connect with audiences. Therefore, it’s essential that fintech marketers incorporate Twitter into their performance marketing plans if they want to maximize opportunities for growth. With an effective performance marketing solution such as Wise.blue, you’re better positioned to unlock Twitter’s full potential.

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Case Study: eToro

One of the world’s leading social investment networks set out to improve their app install campaigns in Italy and Spain and achieve a lower cost per first-time depositors. They partnered up with Wise.blue to test different creative variations and find the best-performing ones.

60%

CPFTD improvement

40%

Cost per result improvement

4x

Higher engagement rate

“We were on a mission to improve our CPFTD as it was significantly above our goal rate. With the help of the Wise.blue team, their continuous support, and suggestions on how to improve these numbers, we were able to decrease our costs, and achieve our KPI targets.”

Case Study: Trading212

This London fintech company joined forces with Wise.blue to leverage engaging carousels and video ads on Twitter to attract new customers and active mobile app users. The Wise.blue team ensured that the campaign was managed 24/7 with settings focused on CPI bidding and high daily budgets.

40x

Higher investment rate

34x

More leads

13x

Higher volume

“We take our digital marketing efforts seriously and have always maintained high standards. We chose the Wise.blue team to lead us into the Twitter advertising space and we never regretted the decision. They have been a fantastic partner, not only in helping us set up and optimize various campaigns but also in swiftly responding to challenges, especially during COVID-19 lockdowns and uncertainties.” Angel, Head of Growth and BI at Trading 212

How to achieve your KPIs with Wise.blue’s features

  1. ACQUISITION & ENGAGEMENT

    Heart2Remind

    • Share new product launc
    • Notify about latest updates
    • Share coupon / discount codes
    • Put emphasis on promotion or trailers
    • Remind about events & seminars

    “The most popular financial tweets talk about cryptocurrencies, investments, and personal finance. Let Wise.blue help you engage with users that are joining those discussions!”

  2. AUTOMATION

    Automated Catalog Ads

    • Simplify and accelerate the ad creation process
    • Create ads automatically
    • Share multiple ads with variations in text, visuals, and targets at the same time
    • Manage multiple ad accounts simultaneously
    • Schedule ads

    Autopilot

    • Deliver results at a lower cost with AI and data driven optimization
    • Optimize bid & budget automatically
    • Gain campaign analysis every hour
    • Make AI driven decisions
  3. OPTIMIZATION

    A/B Testing

    • Test creatives / audiences / CTA
    • Improve ad engagement
    • Increase conversion rate
    • Reduce bounce rate
    • Discover the most responsive customer groups
    • Save time & costs

Extend your team with leading Twitter experts

Ready to outperform?
Let’s boost your performance
Our leading performance team consists of Twitter experts, with global experience across multiple verticals and deep technological know how. Think of us as an extension of your team for Twitter performance campaigns.
What can Wise.blue team do for you
We can help you reach the desired KPIs with a combination of senior campaign management experience and in-house tech solutions designed to optimize campaigns 24/7. We also present custom insights on the analysis of your campaign and continuously provide recommendations for further optimization.
Why should you care
In managing performance campaigns, details are what matter. We can teach you to easily understand data and to set up campaigns for the maximum performance. We inform you of any recent updates and feature changes and highlight opportunities to help you grow faster and more efficiently on Twitter. Let us help you to unleash the long-term value of Twitter.

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Ready to outperform on Twitter?