Techland was looking to promote the launch of their new game Dying Light 2 and connect with the Twitter gaming community. To achieve their goals, they used Wise.blue’s Heart2Remind feature.
“We set out to promote the launch of our new game Dying Light 2, and Heart2Remind helped us connect with our Twitter audiences. Thanks to Wise.blue, our campaign was a success, and we achieved lower campaign costs and increased our engagement on Twitter by 230%.” - Anton Rudenko, Performance Marketing Manager, WOLT
Case Study: Nordeus
Prior to the release of the new 3D match feature in their Top Eleven game, Nordeus wanted to create a Twitter campaign to engage their audience. To do so, they decided to use Heart2Remind.
“The Heart2Remind feature came as a great addition to the user acquisition mix for the launch of 3D Match in Top Eleven. It allowed us to build an engaging funnel for our lapsed players and make sure we were able to reach them at the right time.” - Anton Rudenko, Performance Marketing Manager, WOLT
How to reach your KPIs with Wise.blue’s features
ACQUISITION & ENGAGEMENT
Join gaming conversations on Twitter, connect with audiences, promote the launch of a new game, share discounts, and remind customers about limited-time offers.
Send reminders to users about your new game features.
Create retargeting campaigns to increase engagement and conversions.
“The top 3 countries to tweet about gaming are Japan, the USA, and South Korea. Target your gaming ads to audiences in these countries.”
Automated Catalog Ads
Save time by creating ads automatically and sharing multiple ads with different customers in different locations, all at the same time.
For example, you can share different ads with both professional gamers and enthusiasts.
Set your budget and automate your bid allocations to reach your target KPIs.
Reallocate your budget and adjust your campaign spending to focus on the best-performing campaigns.
Test a range of target markets and ad creatives, and discover the best audiences and messaging combinations for your business
Our leading performance team consists of Twitter experts, with global experience across multiple verticals and deep technological know how. Think of us as an extension of your team for Twitter performance campaigns.
What can Wise.blue team do for you
We can help you reach the desired KPIs with a combination of senior campaign management experience and in-house tech solutions designed to optimize campaigns 24/7. We also present custom insights on the analysis of your campaign and continuously provide recommendations for further optimization.
Why should you care
In managing performance campaigns, details are what matter. We can teach you to easily understand data and to set up campaigns for the maximum performance. We inform you of any recent updates and feature changes and highlight opportunities to help you grow faster and more efficiently on Twitter. Let us help you to unleash the long-term value of Twitter.