Zalando, a European e-commerce company, was struggling to communicate with consumers in 17 European markets simultaneously. Considering the complexity of their performance campaigns and a significant number of different audiences, they decided to choose Wise.blue, and here’s what happened: WB Campaign Manager allowed them to manage their campaign in a simple and easy way and ultimately reach all ad group targets. This resulted in the number of installs increasing by over 400%!
Manually managing the workflow of a performance campaign can be a grueling proposition. A successful campaign might require you to update anywhere between 500 and 1000 ads a month, all of which require launching, management, and pausing. Campaign Manager optimizes this workflow by simplifying ad management & running automated campaigns with multiple variables.