Achieve optimal results in the eCommerce market with Wise.blue
On a global scale, eCommerce sales have experienced year-over-year growth. In 2021, the number of global digital buyers was estimated at 2.14 billion, and this figure is only expected to rise in the upcoming years. This is great news for eCommerce brands! Now is the time to capitalize on this continued growth and further increase investments in social media marketing on the most powerful networks, like Twitter. This is where performance marketing solutions such as Wise.blue can help.
Zalando, a leading European e-commerce company, used Wise.blue’s bulk edits, enhanced analytics, and retargeting tools to acquire new customers, testing whether they could scale their business with the help of Twitter campaigns. Within 6 months, Wise.blue helped Zalando to improve their metrics by more than 100%.
More app clicks
“The experience of working with the Wise.blue team was simply mind-blowing. Considering the extensive setup of the campaign and the large number of audiences we wished to analyse, we couldn’t have done it without the Wise.blue technology and the team behind the platform. Sophisticated knowledge of running Twitter campaigns and interpreting the results for their optimal use is what makes the team truly unique. Wise.blue certainly allowed us to understand the full potential of our advertising efforts on Twitter.”
Abhishek Bhatia, Product Manager at Zalando
Case Study: RÉDUIT
With an objective to increase traffic and sales on their website during Black Friday and Cyber Monday, the online beauty brand RÉDUIT ran a campaign on Twitter. Using Wise.blue’s Heart2Remind feature, they were able to effectively connect with their audience and promote exclusive offers.
“We decided to test Twitter as a performance channel in our key markets. The Wise.blue team provided us with strategic and operational support, and the Heart2Remind ad format was instrumental in engaging our audience during the high-noise sales period. Full transparency along the way combined with frequent status checks unlocked new knowledge and opportunities for Twitter as an incremental advertising platform”
Tomislav Britvec, Head of Ecommerce at RÉDUIT.
How to achieve your KPIs with Wise.blue’s features
ACQUISITION & ENGAGEMENT
Share new product launch
Notify about latest updates
Share coupon / discount codes
Put emphasis on promotion or trailers
Remind about events & seminars
“More than 75% of Twitter users already follow brands, with retailers making up around 30% of them. Outperform on the platform with users ready to buy”.
Automated Catalog Ads
Simplify and accelerate the ad creation process
Create ads automatically
Share multiple ads with variations in text, visuals, and targets at the same time
Manage multiple ad accounts simultaneously
Deliver results at a lower cost with AI and data driven optimization
Our leading performance team consists of Twitter experts, with global experience across multiple verticals and deep technological know how. Think of us as an extension of your team for Twitter performance campaigns.
What can Wise.blue team do for you
We can help you reach the desired KPIs with a combination of senior campaign management experience and in-house tech solutions designed to optimize campaigns 24/7. We also present custom insights on the analysis of your campaign and continuously provide recommendations for further optimization.
Why should you care
In managing performance campaigns, details are what matter. We can teach you to easily understand data and to set up campaigns for the maximum performance. We inform you of any recent updates and feature changes and highlight opportunities to help you grow faster and more efficiently on Twitter. Let us help you to unleash the long-term value of Twitter.