The Croatian Tourism Board in the Spotlight of the #Eurovision Conversation

Using Wise.blue’s Conversation Cards to engage with Eurovision Fans and showcase Croatia’s magical scenery.

Through digital marketing strategies and partnerships, they engage a global audience and inspire travelers to choose Croatia for their next adventure.

The Croatian Tourism Board is a government organization dedicated to promoting Croatia as a premier tourist destination. They highlight the country’s stunning coastal areas, historic cities, and cultural heritage sites.

What we wanted to achieve

  1. The Objective

    Boost engagement from Eurovision fans, curious observers and travelers interested in sharing their opinions on the global conversation as well as a broad audience across various mobile platforms.

How we did it?

Wise.blueā€™s Conversation Cards feature was included in the campaign mix to engage users and encourage them to join the conversation on the Eurovision Song Contest.Ā 

The user-friendly interface made it easy to navigate and understand the feature, enabling our client to create two iterations of engaging and impactful conversation cards.

The team benefited from using Wise.blue as they discovered a format that was no longer directly available on š¯•¸’s user interface.Ā This discovery allowed them to leverage a unique and innovative approach, leading to successful audience engagement and positive campaign outcomes.

Performance

  • 357k Unique UsersĀ Reached
  • ā‚¬0.03 Cost-per-engagement
  • 7.43% Engagement Rate
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