Superscore & Autopilot 2.0
Optimizing Ad Campaign Efficiency
Superscore Poland’s Triumph with Autopilot 2.0
Superscore, a leading sports app, aimed to boost app installations with an “Always On” campaign in Poland. By leveraging Wise.blue’s Autopilot 2.0 solution, they optimized budget allocation across ad groups.
“Autopilot 2.0 revolutionized our ad campaign strategy. By dynamically allocating our budget, we saw significant improvements in key metrics like CPI and CPC. Wise.blue’s solution truly maximized our campaign efficiency.”
Adrian Wawrzyczek, Paid Social Media Growth Manager
Our Approach
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Objective
App install campaign targeting males over 18 interested in sports and gambling, utilizing Autopilot 2.0 for budget optimization.
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Strategy
The utilization of Autopilot 2.0 enabled Superscore to streamline their budget allocation, focusing resources on high-performing ad groups while minimizing spend on underperforming ones, resulting in remarkable campaign efficiency.
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Impact Metrics
CPC, Click-to-App-Install, CPM, CPI
Results
Superscore’s success underscores the effectiveness of Autopilot 2.0 in maximizing ad campaign performance and driving tangible results. This data-driven approach facilitated significant improvements across key metrics including a 19.31% decrease in Cost-per-Install, -32.81% decrease in CPM, and a 8.75% increase in Click-to-App-Install rate.
Performance
- -19.3% Cost-per-Install
- -32.8% CPM
- -12.3% Cost-per-Click
- +8.8% Click-to-App-Install
Connect