Alinma Bank and Mindshare in Middle East Boost š Followers While Slashing CPF by 70%
Founded in 2006 by royal decree, Alinma Bank has a strong record of accomplishment of supporting the national economy and helping individuals and businesses pursue their goals and aspirations.
Together with the Aleph and Wise.blue teams, they managed a remarkable turnaround to reduce the average CPF by an astonishing 70%.
Alinma Bank is the regionās epicenter for dynamic, innovative, Shariah-compliant banking and financial services, delivered with the speed and convenience customers require in their busy modern lives.Ā
“After X’s depreciation of the follower objective led to a sharp increase in cost per follower, Wise.blue’s automation tool helped to significantly reduced it. Collaborating with Wise.blue has proven effective in maneuvering through these recent changes.”
Mohammed Ahmed Almuharib - Head Of Digital Marketing - Alinma Bank
Strategy
-
Challenge:
With an ambitious target of significantly increasing Alinma Bankās profile followers, we faced a curveball when, in August 2023, š discontinued āPromoted Accountsā (Follower Objective) ads and shifted focus to video and interactive formats. Undeterred by this change, our team dove in to support Alinma Bank.
-
Objective:
Enhance user engagement and foster an enthusiastic, active community by achieving a significant growth in followers on š, nurturing a vibrant and dedicated audience while optimising the Cost-per-Follower.
-
KPIs to track:
CPF, CPC
Our Approach
Despite the new limitations, we explored alternative objectives for acquiring followers. Hereās how we adapted:
- User-Friendly Pop-Up Message: To simplify the follow process, we implemented a user-friendly pop-up message. This seamless interaction made it easier for users to connect with Alinma Bank.
- Autopilot Feature: Leveraging Wise.blueās unique Autopilot feature, we streamlined follower acquisition. Users were guided effortlessly toward following the page.
Performance
- -70% Cost-per-follower
- -30% Cost-per-Click
Connect