Axia
60% improvement of cost per lead through A/B testing
Axia is connecting traders with the most liquid markets in the world.
It offers a trustworthy, user-friendly and intuitive trading platform, available across web, desktop and mobile.
Challenge
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Strategy:
To test different landing pages and find the best-performing one.
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Objective:
To grow the consumer base and maximise the results of website click campaigns.
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KPIs to track:
CPL and CTR.
How they did it
On a mission to grow their consumer base and maximise the results of the website click campaign, Axia decided to test two different landing pages. With the help of Wise.blue’s A/B testing, they identified the best-performing campaign after just 3 weeks. The first landing page had a significantly lower CPL and higher CTR in comparison to the second one. Based on the valuable data collected, A/B testing allowed Axia to make an informed decision on where to place their focus, and utilise their resources most effectively.
Performance
- 33% Improvement in CTR
- 60% Improvement in CPL
Case Studies.
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