How Autopilot drove explosive growth on X for Deuna

The Strategy

1. Objective:

   Deuna aimed to significantly enhance the performance of their app install campaigns on X. Previously relying on standard optimization methods, Deuna sought a more advanced solution to maximize results, optimize budget allocation, and provide real-time performance insights.

2. Strategy

   Wise.blue leveraged its advanced automation and reporting capabilities: Autopilot & Budget Surfing: Wise.blue's Autopilot feature dynamically allocated budgets to maximize app installs, while Budget Surfing intelligently shifted spend across days, capitalizing on high-performing periods to further enhance results. Automated Reporting: Real-time performance reports offered Deuna instant access to key campaign metrics and actionable insights, eliminating the need for manual data aggregation and analysis.

3. Results

   ● Explosive Install Growth: Autopilot generated over 2x more app installs compared to campaigns using standard X optimization, all while maintaining the same ad spend. ● Significant CPI Reduction: Cost-per-install (CPI) decreased by an impressive 110%, demonstrating significant efficiency gains. ● Lead Generation Boost: The campaign also saw a 73% increase in lead generation, with a 43% improvement cost-per-lead (CPL). ● Real-time Optimization: Autopilot's 24/7 monitoring and automated adjustments ensured consistent optimal performance, even amidst fluctuating market conditions. ● Actionable Insights: Automated reporting provided Deuna with real-time data and a clear overview of campaign performance, facilitating data-driven decision-making.