eToro
Improving Acquisition Cost by 60% when onboarding first-time depositors.
eToro empowers millions of users in over 140 countries to trade and invest simply and transparently.
With offices around the globe, eToro aims to revolutionize the way people invest and enhance investorsโ financial education.
Challenge
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Strategy:
To improve the performance of eToroโs app install campaigns running in Italy and Spain.
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Objective:
To lower costs per first-time depositors.
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KPIs to track:
CPFTD, cost per result, and engagement rate.
How they did it
eToro wanted to put a special focus on ๐ (formerly Twitter) users in Spain and Italy and run app install campaigns targeting specifically those areas. To improve the performance of campaigns and ensure that the KPIs are reached, Wise.blue proposed to test different creatives using carousel as an ad format. Carousel ads were created from existing videos, with their performance monitored and compared to the results of image and video ads. By using carousel ads, Wise.blue helped eToro achieve results that were significantly above their goal rate!
Performance
- 4x higher engagement rate achieved by carousels in comparison to other ad formats
- 40% Improvement of the cost per result achieved by carousels
- 60% Improvement of the main KPI โ CPFTD achieved by carousels
Case Studies.
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