Midas
Together we generated ‘a professional Automated Dashboard’ which improved the efficiency and effectiveness of the campaigns along with the team’s’ time.
Midas is a fully digital stock brokerage app, enabling investors to invest in both the Turkish and the US stock markets.
The company offers low transaction fees for investments in US stocks, in addition to fractional investing and free live market data.
Midas was established in February of 2020 in Istanbul, Turkey. Providing customers with zero-commission Turkish and American stocks, it is the first Turkish neobroker.
The Strategy
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The Goal
Maximize the performance of both Android & iOS objectives and creatives while optimizing time and resources.
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The Challenge:
The Midas team was running full-funnel campaigns by using the multiple objectives that are available on the platform. Tracking the performance per objective has been challenging and time-consuming, therefore it was important for the team to improve efficiency and data visualization.
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Metrics
(a) Time Optimisation & Efficiency (b) Creative Optimisation
How we did it
Wise.blue’s unique reporting and analytics tool alongside the support of Wise.blue+, provided Midas with enhanced and actionable campaign and creatives insights in real-time, all in one location.
Results
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- More strategic time for Midas’ team along with continuous creative optimisation
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- Easier performance comparison across multiple campaigns & ads
Case Studies.
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