Yummier Ads: Wise.blue Serves Up Success for The Chefz
The Chefz saw a 31% reduction in cost-per-purchase during Ramadan compared to the same period a month before, proving delicious food and budget-friendly advertising can go hand-in-hand.
Maximizing impact while minimizing costs with Bid Scheduling
The Chefz, a Riyadh-based company founded in 2017, operates a food delivery platform that caters to a high-end clientele.
They connect elite and high-quality food providers with customers who value premium service and exceptional taste. Their offerings include food, sweets, and cakes, all meticulously delivered to maintain the highest quality.
The Strategy
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Objective:
Automate advertising campaigns during Ramadan, allowing for targeted delivery at designated times according to a predetermined schedule ensuring budget optimization
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Challenge
With changing customer habits during the holy month of Ramadan, increased spending and high competition/bidding, the teams needed a way to save budget and ensure ads reached hungry customers at the right time.
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Strategy
Together with Phiture, we implemented the ad campaigns using a maximum bid strategy and utilised Wise.blue's scheduling system to automatically adjust bids. Ads were paused during fasting hours and ramped up in the evenings (higher bids) – maximizing impact while minimizing costs.
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KPIs to track:
Cost-Per-Purchase
Testimonial
Wise.blue’s automation tools saved the day during Ramadan! We scheduled ads for hungry customers at the right time, slashed costs by 31%, and delivered delicious results.
Hind Al Malki, Senior Digital Marketing Specialist at The Chefz
Marta Uberti, Growth Manager at Phiture
Performance
- 31% Reduction in Cost-Per-Purchase
Connect