Trezor
Using Heart2Remind to communicate their promotion during one of the world’s largest retail events.
Trezor wanted to generate awareness and consideration for their Black Friday promotional activity to audiences in the EU and the United States that are interested in Cryptocurrency.
They used Wise.blueā€™s unique Heart2remind feature to engage with Crypto audiences by sending them personalized messages about the upcoming Black Friday promotions.
What they wanted to achieve
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Goal
To generate awareness and consideration for their Black Friday promotional activity.
How they did it?
The team launched the initial tweet a week before the promotion commenced, so by opting-in, relevant users would receive an instant notification, acknowledging that they would be reminded about the activity on the launch date.
For the scheduled reminders: The first notification informed users that the promotion had started, while the following notification was sent 4 days later, reminding users that the promotion was about to end and encouraging them to make a purchase soon.
Performance
- 379K Unique users were reached
- ā‚¬0.84 Was the average CPL for the campaign in the EU
- ā‚¬10.47 Was the average CPL for the campaign in the US
- 10.22% Engagement rate in the EU
- 5.27% Engagement rate in the US
Case Studies.
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