Maintaining engagement throughout the campaign period.

NordVPN serves more than 14 million global consumers.

It was launched in 2012 and was recently recognized as Lithuania’s second tech unicorn.


  1. Strategy:

    To promote a Twitter giveaway for their 10-year anniversary.

  2. Objective:

    To increase engagement rates and the number of subscriptions to their service.

  3. KPIs to track:

    Engagement rate, like per impression, and cost per like.

How they did it

For their 10th anniversary, NordVPN decided to reward their Twitter audiences with a giveaway which they promoted using’s Heart2Remind, a brand reminder feature that notifies Twitter users of any new content, news, promotions, availability (and much more!) that is available. It’s a great feature to create momentum about a big launch or valuable giveaway! The strategy was to send out a tweet one week after the campaign had begun, promoting the giveaway and inviting followers to like the tweet in return for an exclusive promo code. Once users opted-in to receive the company’s messages, a few more tweets were sent out, including an instant response with the code and reminders to participate in the limited-time offer.’s Heart2Remind enabled NordVPN to send out automated tweets and reminders to their customers, thus maintaining engagement throughout the campaign period.


  • 6% Improved cost per like
  • 1.3x Increased engagement rate
  • 1.7x Higher like per impression


Ready to outperform on Twitter?