3 Steps for Smart Automated Ad Creation

March 9, 2022

Automation, one of the pillars of digitization, is a staple within industry transformation.

The use of machine learning, artificial intelligence, and predictive algorithms can deliver clear benefits to businesses. In fact, manual workflows are already automated, increasing both productivity and efficiency, and providing an improved utilisation and monetization of the collected data. Thus, they lead to improved customer service, superior products, and better-informed decision-making.

If you are targeting 453 million users on 𝕏, with 206 million of them logging on daily, you’ll need marketing automation tools to run a successful performance campaign.

𝕏 lets you schedule multiple posts and customize content to engage more users whilst also analysing content performance. However, beyond these basic functionalities, an innovative and powerful automation platform will enable you to explore even further – this tool is called Wise.blue.

Managing the workflow of a performance campaign manually can be a gruelling proposition. A successful campaign might require you to update anywhere between 500 and 1000 ads a month, all of which require launching, management, and pausing. Wise.blue optimizes this workflow by running automated campaigns with multiple variables. You can create country-specific messages or run automated campaigns in multiple cities. Wise.blue enables you to segment your targeted audiences and achieve unmatched precision swiftly and easily. It also allows you to run multiple creative concepts for different segments and analyse them, discovering the best combination of messages and media that resonates with your audience. Furthermore, creatives are updated as often as possible within the platform, ensuring that the campaign remains relevant and interesting throughout its lifecycle.

Moreover, A/B testing will allow you to try different variations of campaign targeting, creative solutions, and other variables. You can also receive automatic reports by email or get an automatic update of tables and graphs in Google Sheets or Data Studio. That will enable you to see data-based outcomes and improve future decision-making.

How to achieve smart automated ad creation?

  1. Automatically produce ads with Automated Catalog Ads

    Wise.blue’s Automated Catalog Ads enables you to integrate product catalogs to produce ads automatically. This will automate product ad creations showing variations in creativity, price, and availability. Wise.blue includes bulk edits, bulk creatives, and targeting uploads along with tweet permutations. The product catalog integration and ads automation remove the burden of manually creating individual ads.

  2. Optimize with Autopilot

    Autopilot is an excellent tool for users with multiple campaigns and ad groups with complex account setups. Autopilot will automate bid and budget allocation, as well as spending limits. Autopilot quickly reacts to sudden changes in the auction to prevent overspending and adapts to changes in target KPIs and budget limits in real time. Its predictive algorithms optimize 24/7 to reach your campaign’s full potential. The Wise.blue platform will keep working for you through the night and on weekends so you don’t have to!

  3. Save time with various Wise.blue solutions

    Testing across companies that use the Wise.blue platform has proven that, on average, a company can save up to 72 hours a week purely based on workflow efficiencies that Wise.blue can offer. Automating the performance marketing workflow brings about an increase in efficiency and productivity. Wise.blue provides companies with the opportunity to become more competitive in the marketplace without large company overheads.

Supercharge your 𝕏 campaign, win over, and outperform on 𝕏 with Wise.blue NOW!

Wise.blue aims to make life easier for performance marketers, freeing up resources, and ensuring 𝕏 campaigns are as efficient as they can be. Test the Wise.blue marketing automation platform yourselves and become a part of a smarter future.

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