Why do Businesses Need Marketing Automation?
Over the years, as technology and the rate of internet usage have improved, we’ve seen a constant growth in the adoption of digital marketing by businesses worldwide. In turn, this has culminated in the widespread use of marketing technology and automation products.
A 2021 Salesforce survey found that 81% of marketing organizations use marketing automation tools. Furthermore, research by Demand Spring showed that 96% of marketers have used a marketing automation platform and by 2030, it’s estimated that the market size of marketing automation will reach $13.71 billion globally.
For businesses, the effects of automation tools cannot be underestimated. A 2021 review by Nucleus Research revealed that companies gained an average of $5.44 for every dollar spent on marketing automation. Additionally, this cost was recovered in the space of 6 months.
Used effectively, these tools enable users to automate the creation of ads, collection of data, segmentation of customers, allocation of campaign budgets and much more. As a result, overall productivity and efficiency are improved, providing the opportunity for businesses to increase conversions and sales, reduce costs and boost their return on ad spend.