Wise.blue’s Conversation Cards

November 22, 2022

Drive Engagement and Reach Twitter Audiences Authentically

For many Twitter advertisers, creating upper-funnel campaigns and developing brand awareness strategies is a full-time task, usually requiring much effort.

While you want to ensure your campaigns reach a decent percentage of Twitter’s 200+ million daily monetizable users, and lead you to many new potential consumers, you also want to avoid sounding like a salesperson and bombarding your audiences with numerous and irrelevant ads.

Fortunately, the advancements in digital advertising and the invention of AdTech, such as Wise.blue, have streamlined the advertising process. Therefore, brands that incorporate the necessary digital tools into their marketing strategies are bound to achieve better results with each new campaign.

Drive Engagement With Wise.blue’s Conversation Cards

In early 2022, Twitter removed their Conversation Cards feature from their native dashboard, and unfortunately, this meant that clients and advertisers who relied on the simplicity and ease of this feature, lost out. To fill this gap, Wise.blue decided to launch their Conversation Cards.
This feature allows users to interact with audiences, drive engagement authentically, and express their brands’ personalities with images and videos. Thus, ensuring that brands are constantly optimizing campaigns and reaching their KPI targets via Twitter.

How Exactly Does the Conversation Cards Feature Work?

  1. Conversational Buttons

    These can be added to image or video ads, creating a call-to-action button with customizable hashtags. These prompt audiences to click on a response and share your brand’s ad/messaging with their followers
  2. Create an Interactive Experience

    In turn, you can easily transform your existing creatives into interactive experiences for your audiences, reach more Twitter users, and boost your audience engagement.

Ready to connect with Twitter audiences authentically and boost engagement for your brand?

Contact Wise.blue today and let us help you outperform on Twitter!

Note: Conversation cards require Twitter’s activation of the feature for your Twitter Ad Account. Please reach out to us with your Twitter Ad Account ID to initiate the process.

Find out more


Ready to outperform on Twitter?